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LRC
10-YEAR ANNIVERSARY DROP
MAY 14, 5PM
For ten years, Lydia Rodrigues has been curating a space on New York’s Lower East Side where fashion, retail, and hospitality collapse into a single practice of discovery, so specific to her that it has no obvious precedent. An artist in her own right, she occupies a cultural blind spot.
Part stage, part shop, part atelier, her SALON features designers who treat clothing as a form of thinking.
Fabio Quaranta refracting Italian clerical or sportive traditions through art history; the CFGNY collective’s research-based design, closer to contemporary art museums than retail floors; Ligia Dias’ sculptural jewelry; the heirloom provocations of Domestic Performance Agency; and Gogo Graham’s clothes running at the speed of the algorithm. Dozens were shown here before the fashion establishment caught up.
Lydia Rodrigues’ practice runs against the tempo of the fashion system, thriving instead on discovery, collaboration, and delayed gratification. LRC attracts a loyal audience of co-conspirators who enjoy the unique pre-order protocol: the buzz of anticipation and trust in a future object of desire.
One detail always accompanies that exchange. Every purchase at LRC comes with a card:
CARE OF
LYDIA RODRIGUES
COLLECTION, LLC NYC.
XO,
Turn the card over, and Rodrigues fills in the blanks by hand:
THIS PIECE IS BY _______
WE LOVE ________
It reads like provenance and affection at once. A record of authorship. A declaration of loyalty. A reminder that the garment passing from designer to wearer moved through a particular atelier following a unique process and set of relationships. Two words: Love & Care.
Over the past decade, those cards have traveled quietly with hundreds of garments into closets around the world. They mark a network held together by attention, trust, and a shared appetite for discovery.
To celebrate ten years, LRC turns that gesture outward. The card becomes the garment.
The first LRC T-shirt features the front of the card:
CARE OF
LYDIA RODRIGUES
COLLECTION, LLC NYC.
XO,
Produced in recycled cotton with Everybody.World in California.
The T-shirt will drop on May 14 during SALON NO 21 and will be available exclusively from LRCHQEV, LRC’s East Village brick and mortar headquarters.
Additional editions will follow in collaboration with designers who have shaped SALON over the years.
Ten years in, the message that has accompanied every garment still travels with it: Love & Care.
“The part that nobody sees: the studio visits, the conversations, the stories I get to carry back. A week after we close, I feel clear. I know it was worth it.”
XO,
LRC
10-YEAR ANNIVERSARY DROP
MAY 14, 5PM
For ten years, Lydia Rodrigues has been curating a space on New York’s Lower East Side where fashion, retail, and hospitality collapse into a single practice of discovery, so specific to her that it has no obvious precedent. An artist in her own right, she occupies a cultural blind spot.
Part stage, part shop, part atelier, her SALON features designers who treat clothing as a form of thinking.
Fabio Quaranta refracting Italian clerical or sportive traditions through art history; the CFGNY collective’s research-based design, closer to contemporary art museums than retail floors; Ligia Dias’ sculptural jewelry; the heirloom provocations of Domestic Performance Agency; and Gogo Graham’s clothes running at the speed of the algorithm. Dozens were shown here before the fashion establishment caught up.
Lydia Rodrigues’ practice runs against the tempo of the fashion system, thriving instead on discovery, collaboration, and delayed gratification. LRC attracts a loyal audience of co-conspirators who enjoy the unique pre-order protocol: the buzz of anticipation and trust in a future object of desire.
One detail always accompanies that exchange. Every purchase at LRC comes with a card:
CARE OF
LYDIA RODRIGUES
COLLECTION, LLC NYC.
XO,
Turn the card over, and Rodrigues fills in the blanks by hand:
THIS PIECE IS BY _______
WE LOVE ________
It reads like provenance and affection at once. A record of authorship. A declaration of loyalty. A reminder that the garment passing from designer to wearer moved through a particular atelier following a unique process and set of relationships. Two words: Love & Care.
Over the past decade, those cards have traveled quietly with hundreds of garments into closets around the world. They mark a network held together by attention, trust, and a shared appetite for discovery.
To celebrate ten years, LRC turns that gesture outward. The card becomes the garment.
The first LRC T-shirt features the front of the card:
CARE OF
LYDIA RODRIGUES
COLLECTION, LLC NYC.
XO,
Produced in recycled cotton with Everybody.World in California.
The T-shirt will drop on May 14 during SALON NO 21 and will be available exclusively from LRCHQEV, LRC’s East Village brick and mortar headquarters.
Additional editions will follow in collaboration with designers who have shaped SALON over the years.
Ten years in, the message that has accompanied every garment still travels with it: Love & Care.
“The part that nobody sees: the studio visits, the conversations, the stories I get to carry back. A week after we close, I feel clear. I know it was worth it.”
XO,